Should you hire a freelance social media manager?

When it comes to social media management for your business or brand, you have a few choices. You could do it yourself, hire an agency, hire someone on staff (also known as “in-house”), or contract it out to a freelancer. 

Especially if social media or content creation is not your area of expertise, this can be a daunting decision. You know you need to grow your social media presence, but which avenue do you take? 

What’s the difference between a freelance social media manager and a marketing agency?

A freelancer is usually a single person who has multiple social media clients, though they may enlist the help of other freelancers. As a freelance social media manager, I operate under an LLC (Sole Proprietorship) and am a party of one at the moment! 

A marketing agency is a business dedicated to your marketing needs. They usually have multiple employees that do a wide variety of services, ranging from social media to paid ads to email marketing. 

Is hiring a freelancer expensive?

Of all the options besides doing it yourself, hiring a freelancer is the most budget-friendly way to outsource your social media marketing needs. But, budget-friendly doesn’t mean poorly done! If you like what you see in a freelancer’s portfolio (here’s mine!) and the freelancer is able to get results, it may be a good fit for you.

I use social media, so I can probably just post by myself, right?

Sure, you could! Reasons for hiring a social media freelancer vary. Maybe you just don’t have time to do the work, even if you have the content. Maybe you need help coming up with ideas. Or, maybe you’re doing okay on your own but just need some extra help! 

Here are a few more reasons hiring a freelance social media manager may be write for you:

• You didn’t notice the mistake I made in the previous sentence and need someone who will!

• A freelancer isn’t as emotionally involved in your business, which can be helpful.

• If your content feels stale, bringing in someone new can freshen it up.

• Hiring someone in-house is too expensive for your budget, but you need someone who will help get the word out about your business.

Ready to work? Drop me a line!